{"id":151622,"date":"2017-11-27T18:06:18","date_gmt":"2017-11-27T11:06:18","guid":{"rendered":"https:\/\/video.quipper.com\/id\/blog\/?p=151622"},"modified":"2019-08-02T16:53:23","modified_gmt":"2019-08-02T09:53:23","slug":"punya-passion-di-bidang-marketing-yuk-belajar-teks-iklan","status":"publish","type":"post","link":"https:\/\/quipperhome.wpcomstaging.com\/mapel\/bahasa-indonesia\/punya-passion-di-bidang-marketing-yuk-belajar-teks-iklan\/","title":{"rendered":"Punya Passion di Bidang Marketing? Yuk, Belajar Teks Iklan!"},"content":{"rendered":"

\"Punya<\/a><\/p>\n

Hai, Quipperian!<\/span><\/p>\n

Kamu setuju nggak, kalau cita-cita anak-anak di zaman sekarang ini sudah mulai berbeda dengan generasi sebelumnya? Dulu, mungkin sebagian besar anak-anak bercita-cita menjadi dokter, pilot, insinyur, guru, dan sebagainya.<\/span><\/p>\n

Eits, bukan berarti sekarang cita-cita demikian sudah nggak populer, ya, <\/span>guys!<\/span><\/i> Sederet cita-cita tadi tetap jadi primadona hingga sekarang, kok. Hanya saja, sekarang mulai ditambah dengan beragam variasi ala jaman <\/span>now!<\/span><\/i> Tidak sedikit anak-anak saat ini mulai beralih cita-cita dari dokter menjadi selebgram atau Youtuber. Wah! Kalau kamu gimana, Quipperian?<\/span><\/p>\n

Kalau menurut Quipper Video Blog, cita-cita saat ini bukan hanya tentang menjadi orang super <\/span>hits,<\/span><\/i> tapi juga perlu banget ditinjau dari lapangan pekerjaan yang ada. Kamu pasti sadar dong, saat ini jumlah perusahaan amat sangat banyak? Nah, persaingan bisnis tentu saja jadi makin ketat juga! Makanya, perusahaan-perusahaan ini membutuhkan tenaga <\/span>marketing<\/i><\/strong> profesional<\/strong> yang bisa menjamin eksistensinya di dunia bisnis.<\/span><\/p>\n

Apakah <\/span>marketing<\/span><\/i> merupakan <\/span>passion<\/span><\/i>-mu? Kalau ya, kamu beruntung banget! Kamu punya kesempatan besar untuk melakukan apa yang kamu sukai sebagai pekerjaanmu nantinya. Sebelum itu, yuk mulai kenalan dulu dengan bagian kecil dari <\/span>marketing\u2014<\/span><\/i>teks iklan!<\/span><\/p>\n

Apa itu teks iklan?<\/b><\/h2>\n

Teks iklan merupakan media promosi atau pemasaran akan berbagai macam produk kepada calon konsumennya. Teks iklan harus dapat menjangkau semua lapisan masyarakat\u2014secara luas dan masif, agar informasi tentang produk yang dipromosikan atau dipasarkan tersebut diketahui orang banyak.<\/span><\/p>\n

Kenapa teks iklan penting?<\/b><\/h2>\n

Kamu tentu saja tahu bahwa persaingan di bidang bisnis sudah semakin ketat. Hal ini berdampak pula pada ketatnya persaingan di bidang iklan. Coba saja nyalakan televisi di rumahmu, pasti ada banyak sekali iklan berseliweran di sana, bahkan mungkin durasi iklan yang ada lebih panjang daripada durasi acara televisinya.<\/span><\/p>\n

Orang-orang yang bertanggung jawab atas iklan-iklan tersebut tentu saja harus berpikir keras agar produk yang dipercayakan kepadanya untuk dijadikan iklan tidak hanya dikenali saja, melainkan juga dibeli dan digunakan oleh masyarakat luas. Tanpa cara beriklan yang baik dan efektif, produk unggulan sekalipun dapat berubah menjadi produk gagal yang tidak dikenali masyarakat.\u00a0<\/span>Makanya, Quipper Video Blog tidak ragu menyatakan bahwa teks iklan mempunyai peranan penting di jaman serba modern ini.<\/span><\/p>\n

Apakah fungsi teks iklan?<\/b><\/h2>\n

1. Sebagai sebuah informasi<\/b><\/h3>\n

Sebuah teks iklan harus dapat menyampaikan informasi tentang produk yang dipromosikannya. Ciri-ciri dan kegunaan produk perlu sekali untuk ada di dalamnya ya, <\/span>guys!<\/span><\/i><\/p>\n

2. Sebagai ajakan\/persuasi<\/b>
\n<\/i><\/b><\/h3>\n

Sebuah teks iklan juga harus dapat mengarahkan masyarakat sebagai calon konsumen agar mereka tertarik untuk membeli produk di dalam iklan.<\/span><\/p>\n

3. Sebagai pengingat\/<\/b>reminder<\/b><\/em>
\n<\/span><\/h3>\n

Selain itu, sebuah teks iklan harus dapat mengingatkan masyarakat sebagai konsumen akan produk-produk tertentu agar mereka tetap menggunakan produk di dalam iklan.<\/span><\/p>\n

Bagaimanakah struktur teks iklan?<\/b><\/h2>\n

1. Judul<\/b>
\n<\/i><\/b><\/h3>\n

Judul terdapat di bagian paling atas dalam teks iklan. Kadang kala, ada iklan yang tidak menggunakan judul, melainkan hanya mencantumkan nama produknya saja.<\/span><\/p>\n

2. Nama produk<\/b>
\n<\/b><\/h3>\n

Nah, setelah judul, nama produk juga jangan sampai lupa dicantumkan, ya.<\/span><\/p>\n

3. Deskripsi produk<\/b><\/h3>\n

Pada bagian ini, pembuat iklan perlu mendeskripsikan produknya secara detail. Namun, pembuat iklan juga harus membuatnya padat agar muatan pada teks iklan yang dihasilkan tidak terlalu panjang.<\/span><\/p>\n

Apa ciri kebahasaan teks iklan?<\/b><\/h2>\n

1. Adanya penggunaan slogan<\/b><\/h3>\n

Menurut KBBI, slogan adalah perkataan atau kalimat pendek yang menarik atau mencolok dan mudah diingat untuk memberitahukan sesuatu. Slogan memiliki peran yang sangat krusial lho di dunia periklanan! Slogan dapat membuat iklan mudah dikenal publik\u2014bahkan menjadi terkenal! Para pembuat iklan perlu membuat slogan yang kreatif dan <\/span>up to date<\/span><\/i> agar iklannya berhasil. Sebuah slogan dapat dikatakan berhasil apabila orang-orang mengetahui produk yang diiklankan hanya dengan mendengarkan slogannya saja.<\/span><\/p>\n

2. Adanya penggunaan kalimat persuasif<\/b>
\n<\/b><\/h3>\n

Kalimat persuasif adalah kalimat yang bertujuan untuk meyakinkan dan membujuk orang lain dengan tujuan agar orang tersebut mau membeli produk yang diiklankan. Berbeda dengan slogan yang hanya berbentuk perkataan atau kalimat pendek, kalimat persuasif tidak harus pendek.<\/span><\/p>\n

3. Adanya penggunaan subjek orang pertama<\/b>
\n<\/b><\/h3>\n

Dalam teks iklan, biasanya digunakan subjek orang pertama\u2014tunggal maupun jamak, misalnya: aku, saya, atau kami, untuk mengganti pihak atau instansi yang membuat iklan tersebut.<\/span><\/p>\n

Materi Majas Sering Keluar di UN? Belajar Aja dari Teks Iklan!<\/a><\/h3>\n

Nah, sekarang kamu pasti sudah jauh lebih mengenal teks iklan,\u00a0deh!\u00a0Sudah siap menyambut masa depan cemerlang sebagai tenaga <\/span>marketing<\/span><\/i> paling top?<\/span><\/p>\n

Penulis: Evita<\/strong><\/p>\n

Sumber:<\/span><\/p>\n

    \n
  1. https:\/\/salamadian.com\/contoh-iklan\/<\/span><\/a><\/li>\n
  2. http:\/\/www.materikelas.com\/teks-iklan-pengertian-fungsi-struktur-kaidah-kebahasaan-dan-contoh-teks-iklan\/<\/span><\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Hai, Quipperian! Kamu setuju nggak, kalau cita-cita anak-anak di zaman sekarang ini sudah mulai berbeda dengan generasi sebelumnya? Dulu, mungkin sebagian besar anak-anak bercita-cita…<\/p>\n","protected":false},"author":156446345,"featured_media":151632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[679384860,679384888],"tags":[],"ppma_author":[679386822],"class_list":["post-151622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bahasa-indonesia","category-mapel"],"acf":[],"yoast_head":"\nPunya Passion di Bidang Marketing? 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