{"id":289846,"date":"2021-06-24T15:32:27","date_gmt":"2021-06-24T08:32:27","guid":{"rendered":"https:\/\/quipperhome.wpcomstaging.com\/?p=289846"},"modified":"2021-12-11T10:01:35","modified_gmt":"2021-12-11T03:01:35","slug":"p-manfaat-digital-marketing","status":"publish","type":"post","link":"https:\/\/quipperhome.wpcomstaging.com\/quipper-campus\/campus-info\/p-manfaat-digital-marketing\/","title":{"rendered":"Ingin Cari Cuan? Pahami 4 Manfaat Belajar Digital Marketing"},"content":{"rendered":"

\"manfaat<\/span><\/p>\n

Quipperian, pernahkah kamu mendengar istilah <\/span>digital marketing<\/span><\/em>? Perlu kamu ketahui, digital marketing ini bisa jadi penyelamat di tengah sedang terpuruknya kondisi ekonomi akibat pandemi <\/span>lho<\/span><\/em>! Yuk, pahami apa saja manfaat belajar <\/span>digital marketing<\/span><\/em>!<\/span><\/p>\n

Pengertian <\/strong>Digital Marketing<\/em><\/strong><\/h2>\n

Digital marketing<\/span><\/em> atau pemasaran digital merupakan bagian dari strategi pemasaran dengan menggunakan perangkat elektronik. Salah satu contoh <\/span>digital marketing<\/span><\/em> adalah upaya pemasaran <\/span>online <\/span><\/em>dengan menggunakan internet, dimana perusahaan atau penjual bisa berkomunikasi dengan calon konsumen yang menghabiskan waktu di dunia maya.\u00a0<\/span><\/p>\n

Berdasarkan data dari Statista di awal tahun 2021, hampir 60% dari total populasi dunia adalah pengguna internet. Dari populasi tersebut, Indonesia menempati urutan ke 3 sebagai pengguna internet terbanyak di dunia. Hal ini dapat dimanfaatkan pengusaha untuk menjangkau pelanggan tanpa ada batasan lokasi dan waktu dalam mempromosikan serta memberikan layanan bisnis secara <\/span>online<\/span><\/em>.\u00a0<\/span><\/p>\n

Reni Saraswati, Kepala Program Studi Bio Kewirausahaan <\/span>i3l School of Business (iSB)<\/span><\/a> menyatakan bahwa pemasaran menggunakan media digital merupakan strategi yang ampuh dalam meningkatkan efektivitas serta keuntungan bagi penggunanya.<\/span><\/p>\n

Baca juga: <\/span>Lakukan Inovasi, i3L School of Business dan Kalbe International Berkolaborasi<\/span><\/a><\/p><\/blockquote>\n

\u201c<\/span>Digital marketing<\/span><\/em> dapat dilakukan oleh berbagai kalangan. Mulai dari <\/span>freelancer, startups<\/span><\/em> hingga perusahaan besar telah menggunakan strategi ini untuk menghasilkan manfaat komersial yang signifikan,\u201d ungkapnya.\u00a0<\/span><\/p>\n

Manfaat Belajar Digital Marketing bagi Pengusaha Pemula<\/strong><\/h3>\n

Berikut manfaat dan keuntungan yang didapat dari mempelajari <\/span>digital marketing<\/span><\/em>:<\/span><\/p>\n

1. Dapat bersaing dengan kompetitor dan perusahaan yang lebih besar<\/strong><\/p>\n

Kalau Quipperian ingin membangun usaha sejak muda, perlu banget <\/span>lho<\/span><\/em> untuk membekali diri dengan ilmu <\/span>digital marketing<\/span><\/em>. Mengapa? Karena bagi pengusaha pemula dan UMKM, mempelajari serta menggunakan <\/span>digital marketing<\/span><\/em> sebagai strategi pemasaran dapat memperbesar peluang untuk bersaing dengan kompetitor atau bahkan perusahaan yang lebih besar. Tentu saja, perlu strategi pemasaran yang tepat dan sesuai dengan usaha yang sedang kamu jalani untuk menarik minat pelanggan.\u00a0<\/span><\/p>\n

2. Lebih efektif dan efisien untuk mengukur segmentasi pasar<\/strong><\/p>\n

Melalui <\/span>digital marketing<\/span><\/em>, kamu akan menemukan cara baru untuk berpromosi dengan lebih efektif dan efisien. Memang, saat ini cara-cara konvensional seperti menggunakan jasa <\/span>billboard <\/span><\/em>dan brosur untuk meningkatkan <\/span>brand awareness<\/span><\/em> serta memasarkan produk barang atau jasa mereka masih sering digunakan. Namun, tahukah kamu bahwa kegiatan tersebut lama-lama sudah tidak efektif lagi\u00a0 digunakan pada zaman teknologi digital seperti sekarang khususnya selama pandemi?<\/span><\/p>\n

Karena selain menghabiskan waktu dan biaya yang cukup besar, efek atau dampak yang diberikan juga tidak dapat diukur untuk menentukan strategi pemasaran ke depannya.<\/span><\/p>\n

Nah, kalau kamu memanfaatkan fitur <\/span>Ads<\/span><\/em> yang disediakan oleh teknologi digital, maka akan lebih mempermudah kamu menjalankan strategi pemasaran yang lebih akurat dan terarah. Tak sampai di situ saja, jika kamu belajar <\/span>internet marketing<\/span><\/em> dalam kategori lebih tinggi, kamu dapat menganalisis siapa yang menjadi target <\/span>audience<\/span><\/em> utama dari iklan yang hendak ditayangkan, sehingga dapat meminimalisir biaya untuk <\/span>campaign<\/span><\/em> selanjutnya.<\/span><\/p>\n

3. Pendapatan usaha semakin tinggi<\/strong><\/p>\n

Pengusaha yang hebat adalah pengusaha yang bisa mengatur strategi dengan baik. Salah satunya dengan memanfaatkan <\/span>digital marketing<\/span><\/em> sebagai jalan untuk melakukan promosi usaha atau produk kepada pelanggan.<\/span><\/p>\n

Semakin meningkatnya upaya promosi atau mendapat respon positif, semakin tinggi juga kepercayaan pelanggan untuk terus melakukan transaksi. Tentu ini akan membantu usaha yang sedang dijalani, dan hasil pendapatan pun menjadi lebih meningkat dari sebelumnya.<\/span><\/p>\n

4. Membangun dan menciptakan kepercayaan pelanggan<\/strong><\/p>\n

Ketika belajar bisnis digital, kamu akan tahu pula bagaimana perilaku konsumen sebelum setuju membeli sebuah produk barang atau jasa. Biasanya, yang pertama kali mereka tanyakan pastilah <\/span>official website<\/span><\/em> atau akun resmi milik usaha dari produk yang ditawarkan kepada mereka.\u00a0<\/span><\/p>\n

Official website<\/span><\/em> atau akun resmi adalah sebagai tanda dan bukti bahwa produk barang atau jasa telah memiliki lisensi dan layak diterima di pasar. Hal tersebut dikarenakan pada <\/span>website<\/span><\/em> resmi atau akun<\/span> official <\/span><\/em>yang berbasis teknologi digital pasti terdapat informasi penting seperti spesifikasi barang hingga riwayat produksi. Selain dua hal tersebut, pada <\/span>website<\/span><\/em> resmi atau akun<\/span> official<\/span><\/em> juga biasanya terdapat diskon dan promosi dimana hal tersebut juga menjadi alasan kuat seseorang untuk membeli sebuah produk barang atau jasa.<\/span><\/p>\n

Gimana? Sudah tergambar tentang <\/span>digital marketing<\/span><\/em> dan berbagai keuntungan mempelajarinya? Kalau Quipperian memiliki minat pada bidang <\/span>digital marketing<\/span><\/em>, kamu bisa menjadikan <\/span>i3L School of Business (iSB)<\/span><\/a> sebagai pilihan untuk menimba ilmu. Kamu\u00a0 dapat mempelajari <\/span>digital marketing <\/span><\/em>lebih mendalam di Program <\/span>BioEntrepreneurship<\/span><\/em> (Bio Kewirausahaan) atau Program <\/span>Creative Digital Marketing<\/span><\/em>. Selain program tersebut, kampus ini juga menyediakan program sarjana lainnya yakni International Applied Accounting dan International Business Management.\u00a0<\/span><\/p>\n

Baca juga: <\/span>Persiapan Kuliah di New Zealand dan Negara Lainnya: Yuk Ikutan Pathway Program ISB<\/span><\/a><\/p><\/blockquote>\n

Untuk mengetahui lebih jauh tentang iSB, kamu bisa klik tombol Profil Lengkap Kampus di bawah ini ya! Yuk daftar!<\/span>
\n<\/p>\n

\"\" \u00a0 <\/a>\"\"<\/a><\/p>\n

<\/p>\n

Untuk mengetahui info kampus terlengkap dan berkualitas, cek di campus.quipper.com<\/a><\/p>\n

Penulis: Tim i3L School of Business
\n<\/strong>Editor: Tisyrin Naufalty T<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Quipperian, pernahkah kamu mendengar istilah digital marketing? Perlu kamu ketahui, digital marketing ini bisa jadi penyelamat di tengah sedang terpuruknya kondisi ekonomi akibat pandemi…<\/p>\n","protected":false},"author":156451313,"featured_media":289848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[679384859,679384864],"tags":[679386596,94806863],"ppma_author":[679386820],"class_list":["post-289846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campus-info","category-quipper-campus","tag-digital-marketing","tag-i3l"],"acf":[],"yoast_head":"\nIngin Cari Cuan? 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